High Performance, Non-Phthalate (NP), Low Bleed (LB) plastisol formulated for Ultra high speed wet-on-wet automatic printing. The New Atlas ink line is formulated using International Coatings 7500 series ink. It is creamy and short bodied ink with low tack that is easy to print. It is well suited for fine detail and halftone printing using finer mesh counts. The 7500 Series can achieve faster production speeds with less pressure and it is extremely resistant to ink build-up.